Capital One Case Study
I am doing a case study on Capital One.
The CEO saw three types of opportunities on the internet. First the company discovered that many of its customers were already visiting the website, capitalone.com, to see if transactions had cleared, to check balances, and tp pay bill. On average, online users visted the site once a week. With 24 milliomn acconts, Capital One was well poised to offer a variety of online services and producs and to create portals that offered financial-based shopping. The CEO’s goal for Capital One was to make it the number one credit card company online. To this end, he planned to originate one million new customers online and to have two million active users online by year-end 2000. He planned to develop an Internet brand to comparable to Dell and Schwab and to remain profitable while pursuing these goals.
A second opporunity was to help internet and techonlogy companies develop their information based strategies.
Finally, Capital One was getting into the venture capital business, seeking out startups that were doing the “things at the edges that Capital One would Normally do.”
Question: Any recommendations in order to pursue the CEO’s goals to be the number credit card company online? Recommendations to help expand, utilize and publicize Capital One through the Internet? Basically, I need recommendations for the CEO’s vision on how the internet can help Capital One succeed in the future.