1. What type of market does the Coca Cola Company operate in? Does this organization operate as a monopoly? Compete in an oligopolistic competition? Is it in a perfectly competitive market?
2. Describe some of the specific characteristics of why you feel the Coca Cola Company belongs in that market structure. For instance, are there many firms in the industry? Who are their competitors? etc.
3. What are the advantages and disadvantages of the Coca Cola Company being in the type of a competitive market as you described in (2) above?