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Creating the Brand Phenomenon

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October 5th, 2022

I need some help getting started on the following questions:

From doing some Internet research; answer the following questions related to Starbucks.
a) What has Starbucks done to create the brand phenomenon?
b) From a marketing perspective, what is Starbucks doing to survive in difficult economic times?
c) How will this strategy affect Starbucks in the long term ?

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