Creating the Brand Phenomenon
October 5th, 2022
I need some help getting started on the following questions:
From doing some Internet research; answer the following questions related to Starbucks.
a) What has Starbucks done to create the brand phenomenon?
b) From a marketing perspective, what is Starbucks doing to survive in difficult economic times?
c) How will this strategy affect Starbucks in the long term ?