Customer Relation Management
Questions for Quest Foods
1. How would you rate MacFadden, based on the progress he has made
2. What are the forces driving BPR and CRM?
3. Are there reasons for going slowly on CRM?
4. What options exist for MacFadden? What are their pros and cons?
5. What are the characteristics of an ideal learning partner?
6. What recommendations do you have for MacFadden?