Deb’s Specialty Coffees and Desserts
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Deb is the owner and manager of Deb’s Specialty Coffees and Desserts, a small Oregon firm that roasts coffee beans and retails bulk beans to grocery stores, as well as desserts targeted to health conscious consumers. Deb is curious as to whether her new publicity campaign will help boost sales in the stores that carry her products. During a recent month, she hired unemployed State workers to provide free samples to grocery shoppers in one of the chains of Oregon grocery stores that she supplies. She hopes that the cost of the campaign will be more than offset by increased unit sales. The total cost to Deb is $1,500 each month for the cost of supplies, renting space in the stores, and salaries for handing out the free samples.