Elements of Marketing
Select a company of your choice. Here, identify and describe the four elements of their marketing mix as described in chapter 12. What are their external environment characteristics? What are the roles of ethics and social responsibilities of the company?
Your work MUST include a reference list. All research should be cited in the body of the paper. Reports without citations may not earn any higher grade than a ‘C’ letter grade. Your report should contain a short introduction and conclusion in addition to the body of the paper. Please note that if you have a source in your reference section, you need to cite it in the body of the paper and vice-versa, per APA guidelines.
Objective: Define the role of ethics and social responsibility in business.