Ford Motors: Foundation of Marketing
See the attachment for list of terms.
Select one company from Fortune Magazine’s current annual list of the top 500 companies (you should be able to find the list by doing a simple online search for “Fortune 500”) and look for their mission statement. Using that statement as your focal point, write explaining your impressions of the company, its marketing strategy and business portfolio.
Incorporate a total of at least five words or terms from the lists at the ends of Chapters 1 and 2 and highlight them by putting in all capital letters, bold, or underline. Does the statement seem to be relevant to you as a consumer? Does it change your impression of the company? What else did you learn by exploring the web site for this company?