Global Marketing Research Case Study Analysis
Hi! I need help with the following:
The Importance of Market Research Paper
Select an organization with which you are familiar. Prepare a 700 to 1050 word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper address the following:
a. Define market research.
b. If your selected organization uses marketing research, identify the different types of marketing research it uses and describe their importance to the organization.
c. If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization.
Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.
Please provide and use all necessary references.