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Highlights of a Service Marketing Case

Author:
February 13th, 2023

I am hung up on writing a summary for a service marketing case. Need help analyzing it.

Discuss the highlights of the article as it relates to service marketing industry.

Putting the Service-Profit Chain to Work
by James L. Heskett, Thomas O. Jones, Gary W. Loveman,
W. Earl Sasser, Jr., and Leonard A. Schlesinger

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