Information Systems In Global Business Today
1. Explain the relationship between an organization’s ability to effectively use information technology and its ability to meet its corporate strategic goals.
2. Consider the role of the IT professional versus the IT manager. Which one needs to have a better understanding of business-user needs and how they translate into technical requirements?
3. Data mining is a common practice used to help identify buying patterns of customers for marketing purposes. More recently, though, some companies have started gathering non-purchasing information in order to create profiles of people to sell to retailers. Do you think this practice is ethical? Should it be legal?