International Marketing Plan
Using a product /service of your choice, you will develop an international marketing plan.
Thorough understanding and comprehensive evaluation of international marketing techniques
Application of international marketing research techniques showing an understanding and knowledge of chosen topic.
A well Detailed international marketing plane.
Appropriate conclusions and recommendation required.
All relevant information appropriately presented.
1} Executive summary
4} Marketing Audit
a} customer Analysis
b} competitor Analysis
c} Market Analysis
d} environmental Analysis
e} internal Analysis
f} SWOT Analysis
5} Marketing Strategy
6} Marketing Strategy
7} implementation and control
8} conclusion and recommendations