Market Strategies for a local product to market in China: develop a marketing plan
September 23rd, 2022
For this project I want to use Ocean City Famous Broad Walk Fries, and market them in China. Can you help me with this project?
1. Why did you choose China to market in? Explain China.
2. What is the marketing mix and competitive advantage for the fries?
3. Create a price, pricing strategy, and reasoning behind this.
4. Create a marketing strategy, including image and position, promotion, and media.
How will the marketing mix, pricing strategy, and marketing strategy be the same or different from the strategies currently being used?