Online User Profiling/ E-Commerce
I need help with the following:
– Describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits.
– Discuss the role of computer-mediated applications in digital consumer behavior, such as digital consumer decision support systems (CDSSs), intelligent agents, and how they result in different patterns of interaction than for traditional consumer engagement in the physical marketplace.
– Discuss how the e-business’s digital customer behaviour for online services overlaps with the traditional customer behavior approach for services provided in physical interpersonal settings.