Perception of pricing.
September 23rd, 2022
Prices are often set to satisfy demand or reflect the premium that customers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.
Take a position:
Price should reflect the value that consumers are willing to pay.
Prices should primarily just reflect the cost involved in making a product or service.
Explain your position.