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Price Discrimination –

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January 26th, 2023

Find 2 companies in the geographical location you live in and find out if they “price discriminate.” Why do these 2 companies “price discriminate?” In what ways do they “price discriminate?” Have these companies faced any negative feedback or press in terms of their pricing behavior? How is Chapter 10’s treatment of price discrimination similar to any pricing strategies marketing people discuss? How is it different?

Chapter 10 covered:
Bundling
Consumer surplus
1st degree price discrimination
Group pricing
Lock-in
Maringal benefit
Markup pricing
Network externalities
Personalized pricing
Price discrimination
Promotional pricing
2nd degree price discrimination
3rd degree price discrimination
Total benefit
Two-part pricing
Versioning

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