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This post addresses the Google case study.

Author:
September 9th, 2022

Review the Google case (see attached) Respond to the questions below:

1. How is Google’s mission statement related to its business strategy?
2. How does Google’s information systems strategy support its business strategy?
3. How does Google’s organizational strategy support its business strategy?
4. Which of Porter’s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created.

Also check out the online buzz about Google’s mission and strategies? Describe any changes in direction that you found. Is Google still an innovative company or has its business strategy become less dynamic?

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