United and Continental Airline Merger
February 12th, 2023
Research the United and Continental Airline merger, evaluate the challenges experienced during the merger and the resulting impact to the business.
Assess the effect of mergers and acquisitions on the company’s customers, employees, and shareholders, and determine how what has been learned can be applied to companies doing acquisitions and mergers in the future.
Evaluate the effectiveness of Grupo Modelo’s growth strategy for Corona to become the number-one imported beer in the U.S.
Discuss how Corona can sustain its position as one of the most desirable imported beers in the U.S. marketplace given the competitiveness of the beer market.